Opening Your Mobile Store in China—What are the Best Options? 4u2i5w

The success of the E-commerce industry in China is no secret. There are plenty of statistics proving the rapid and constant growth of this market, which is now worth several trillions of dollars and continues to have a bright future. However, what must be considered is how most of the transactions in this industry take place. All the statistics point to mobile stores as the key players in generating revenue.

Why Your E-store Needs to be Mobile for China? 2w6i2

Currently, around 56% of online sales happen through a mobile device. However, during the past 11.11 Global Shopping Festival, also known as Single Day, this figure reached an incredible 90%!

One reason for these fantastic results is the well established WeChat. 

With over 1 billion WeChat daily s and almost 800 million Alipay daily s, brands have to understands these two platforms and how to integrate the e/m-commerce  ecosystem in China.

What are the Best Options for Building Your Mobile Store? 592q12

Before building your mobile store, it is crucial to understand each of the solutions available and the pros and cons of each. There are mainly three options to build a mobile store in China.

A. WeChat Integrated Solutions 1t6sv

Launched in 2011 as a messaging app, WeChat today counts on over 1.17 billion s that can no longer live without it. WeChat has become an integral part of the Chinese s’ life. Besides its messaging features, WeChat is currently what Chinese s use to transfer money, pay bills, buy tickets, order services, and, of course, shop online.

In recent years, WeChat Mini Program.

Opening a WeChat Mini Programs has affected the popularity of the WeChat Store, it is still useful to implement a mobile store because of its easy integration with mobile payments.

B. Mobile E-Commerce App 1y5wx

Another option to launch a mobile store is to develop your E-commerce app. This is a viable solution if you desire to have full control over your app. Not depending on any third party, you can design it exactly how you want and without having to adhere to any guidelines.

It allows you to achieve full integration with an existing E-commerce. You can make the design of your app entirely consistent with your existing E-commerce so that switching from one to the other will be a seamless experience for the . You even have the freedom to display and feature the products exactly how you want. You can also customize your app, integrating as many features as you like. On the other hand, while developing your E-commerce app, you may have to deal with compatibility challenges with a different OS and other technical issues that may require a higher investment in of time and money.

C. Third-Party Platforms 284o73

A third option worth mentioning is ing an existing E-commerce platform. Several popular marketplaces like TMALL, Taobao, Pinduoduo, Xiaohongshu, Douyin, and Kuaishou rely on a vast base. This may be a fast and profitable solution for many foreign companies wanting to enter a new market.

However, before committing yourself, there are some important downsides you must consider. One has to do with your brand recognition. When ing these platforms, you have no control whatsoever about design options as you must align with what the company has previously decided. Moreover, becoming a partner with one of these marketplaces requires an investment, usually one that is quite considerable on your part. Also, for each sale there are commissions to pay that will erode your margin even more.

Not to be overlooked is the fact that you lose control over your business. Since you have no say on fees and conditions applied, your mobile store's profitability depends on somebody else's decisions. In consideration of the above, we would suggest keeping this option as a very last resource.

Must Have Features for Your Mobile E-Commerce in China 3eea

Once you have finalized your decision to operate your mobile store in China, it is now time to think about some essential features.

1. Social E-commerce

Social E-commerce is a new trend that keeps on gaining traction in China. Social E-commerce allows s to buy products directly on the social media platform they are currently using. Additionally, s can easily share shopping links with their s on the same platform which comes with evident marketing benefits. The success of live events hosted on social media with the intent to promote products testifies to the power of social commerce.

Therefore, your mobile store needs to be smoothly integrated with social media to leverage this new trend. Considering that online retail transactions amounted to 14% in 2018 but are expected to reach 30% in 2020, an investment in this direction is well worth the effort.

2. Voice Assistant

Thanks to the spread of voice-controlled smart-home devices, many Chinese s are now turning to smart speakers when buying online. In time, more s will see touching a device to place an order as obsolete and unnecessary.

Integrating your mobile store with a voice assistant will allow your audience to shop at your store hassle-free. They just need to mention the product they want to purchase, and the voice assistant will recommend a list of available items. The consumers then need to use a voice command to confirm the purchase, shipping address, and payment method to close the order.

During the last 11.11 Global Shopping Festival, more than 1 million consumers used the Tmall Genie’s voice assistant to place and pay orders. As this process continues to gain traction, you must ensure that your mobile store meets this new demand.

3. Chinese Payment Gateways 

How to collect money for your orders is a critical aspect of any E-commerce and your mobile store. Your goal is to provide a payment gateway that your customers are familiar with, makes them feel comfortable, is easy to use, and puts them in the right frame of mind to complete their order.

Unlike western markets, credit and debit cards are not very popular in China. People tend to be suspicious if these are the only available payment methods.

In China, 7 payment gateways are the most popular. Although it is not necessary to integrate all of them, you must come to understand which ones are most trusted by your specific audience and use these for your mobile store.

Conclusion 502p5o

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